AE

Annica Eldh

Packaging Innovation And Material Lead

Annica Eldh is currently serving as the Packaging Innovation and Material Lead at H&M Group, focusing on e-commerce and transport packaging innovations within supply chain packaging since December 2021. Prior to this role, Annica held various positions at H&M from November 1988 to December 2021, including responsibilities in R&D, innovation, sustainability, and material specialization for consumer packaging. Additionally, Annica has been a board member of Södertörns Simsällskap since 2013 and has expertise as a business expert in e-commerce packaging innovation and sustainability. Annica Eldh completed a Masterclass in Circular Economy at the University of Exeter in late 2019.

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