Annika Österlund

Annika Österlund is an accomplished Art Director with extensive experience in branding and digital marketing across various sectors. Currently serving as Art Director at H&M Group since September 2022, Annika previously held the role of Account Creative at H&M and worked as a freelance Art Director for multiple clients including H&M Divided and Svenska Kyrkan. Annika's career also includes significant positions at Veryday, The DZAP Group, and Leo Burnett Stockholm, where Annika contributed to high-profile campaigns for clients such as Samsung and L’Oreal. Annika's educational background includes a BA in Digital Arts from The Art Institute of California-San Diego and an AA in Spanish Culture Studies from Universidad de Barcelona.