Beatrice Backman

Beatrice Backman is a seasoned professional in business strategy and financial management, currently serving as a Global Senior Impact & Business Strategist at H&M Group since October 2016. In this role, Beatrice developed strategic communication objectives and key performance indicators while implementing systems for data visualization. Previously, Beatrice held positions including Global Head of Business Controlling at the Laboratory H&M Group, where responsibilities included managing finances and budgets for innovation functions and driving business growth through data-driven decision making. Beatrice's extensive background also includes various business controller roles at Peak Performance and H&M, along with project management experience in new markets within the accounting and finance department. Beatrice holds an MBA in Industrial and Financial Management from the University of Gothenburg and a Bachelor's degree in Business with a focus on Logistics from Växjö University.