BK

Bernhard Kahles

H&M Group

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BK

Bernhard Kahles

Experience Design Director

Bernhard Kahles is an accomplished design professional with extensive experience in user experience and product design. Currently serving as Experience Design Director at H&M Group since October 2020, Bernhard manages the design team and establishes UX metrics to optimize business applications. Previously, roles included Product Design Competence Lead and Senior Product Designer at H&M Group, and Digital Art Director at Folksam, where impactful designs enhanced conversion rates. Additional experience encompasses positions at Essen International AB and EY Doberman, focusing on UX, service design, and branding for notable clients. Bernhard holds a Diploma in Higher Vocational Education in Interactive Art Direction from Hyper Island and a Bachelor of Arts in Communication Design from Hochschule für Technik und Wirtschaft Berlin.

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