Caroline Kraus is a seasoned data analyst with extensive experience in digital analytics and data quality. Currently serving as a Senior Data Analyst within the H&M Group, Caroline has a rich background that includes working as a Digital Analyst at Conversionista! and Cloud Nine AB, where expertise in experimentation, web, and visual analytics was utilized. Prior roles include web analytics at OMD Sweden and digital analysis at Beet, alongside earlier positions in sales and e-commerce at Nathalie Schuterman AB and Nordiska Kompaniet. Caroline's educational credentials include studies in digitalization, digital strategy, and business administration from institutions such as Technigo and Berghs School of Communication.
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