Cassandra Lee is an experienced marketing professional with a strong background in operational and market development. Currently serving as the Operational & Market Development Manager at IDEMIA since December 2022, Cassandra previously held various roles at VMware from November 2017 to December 2022, including Learning Solutions Executive and Inside Education & Marketing Specialist for South East Asia & Korea. Cassandra's expertise extends to digital marketing and lead generation, demonstrated during tenure as a Digital Marketing Project Manager at SPRIM, where responsibilities included campaign execution and analytics. Earlier experience includes roles at OOm Pte Ltd and UES Holdings Ltd, showcasing a diverse skill set in business development and sales. Cassandra holds a Bachelor's degree in Marketing from University College Dublin and a Merit Diploma in Fashion/Apparel Design from Temasek Polytechnic.
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