Cathy Andreasson serves as the Global Employer Branding Partner at H&M Group, where strategic leadership is provided in initiatives aimed at enhancing the company's global employer reputation through a persona-based approach across the employee lifecycle. Cathy has also held various roles at H&M Group, including Program Manager for Colleague Experience, where a digital transformation of internal communications was spearheaded, and Employer Branding & Talent Acquisition Project Manager, focusing on talent positioning within the fashion sector. As a co-founder and Customer Success Manager at TechFrontier, Cathy drove client engagement in Metaverse solutions. A background in employer branding and marketing is supported by experience at Universum, Essity, SCA, and various consultancy roles. Educational qualifications include a Master of Science in Administration and a Bachelor of Science in Integrated Leadership Studies, both from Central Michigan University.
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