Didem Uguz

Didem Uguz is a seasoned professional in user experience and design, currently serving as the Global Experience Director at H&M Group since November 2017. In this role, Didem leads the strategy and execution of user experience and customer experience initiatives, ensuring high-quality customer interactions and managing design teams. Previous positions at H&M include Product Design Competence Lead for Digital Checkout, where Didem mentored designers and emphasized user-centered design, and Product Designer focused on the digital checkout aesthetic across various platforms. Didem also has experience as a UX & Requirement Analyst and Project Leader for Point of Sale functionality releases. Prior to H&M, Didem worked as a UX & IT Consultant at Mercur Solutions AB and held IT-related roles at Academic Work and Stockholms läns landsting. Didem holds a Bachelor's degree in Computer and Systems Science with a specialization in Interaction Design from Stockholm University.