H&M Group
Elin Christensen is a seasoned professional in the fashion retail industry with extensive experience in e-commerce and merchandising. Currently serving as an E-commerce Conversion Specialist at H&M Group since November 2019, Elin focuses on enhancing website conversion rates through thorough analysis and strategic improvements. Prior to this role, positions held include Digital Visual Merchandiser at Afound, where Elin drove digital sales through performance analysis, and Online Buyer at & Other Stories, responsible for online purchasing and trend analysis. With earlier experience as an Online Buyer Assistant at H&M and roles in fashion writing and sales, Elin's background is supported by a degree in Fashion Design & Merchandising from Santa Monica College and a technical high school education in Interior Design from Älvkullegymnasiet.
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