Hedvig Lannersten

Project Manager - Steam Program

Hedvig Lannersten is a Business Developer and Product Strategist at H&M since April 2023, focusing on the development of in-store digital guidance services through cross-functional collaboration. Previously, Hedvig held various roles at H&M Group, including Project Manager for the STEAM program, Innovation Lead, and Business Tech Trainee, driving initiatives to enhance diversity in STEAM fields, explore new business opportunities, and improve innovation maturity within the organization. In addition to experience at H&M, Hedvig has been a member of Nova Talent since February 2018, participated in a female student acceleration program at Acando, completed a master's thesis on digital transformation strategy at Saab, and held summer roles at H&M and Scania Group. Educational credentials include a Master's degree in Mechanical Engineering from Linköping University and a course on AI and big data from Stockholm University.

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