Helena Jason

Helena Jason currently serves as Head of Growth Portfolio Brands and Head of New Growth & Operations at H&M Group, where responsibilities include launching new growth initiatives, mergers, acquisitions, and strategic partnerships. Previously, Helena was Head of Operations & Innovation at H&M Group, leading transformation efforts and coordinating multiple change streams while supporting H&M Brand transformation. As one of the co-founders of ARKET, Helena played a key role in developing the brand's expansion strategy and managing logistics operations. Helena's earlier experience at H&M included leading market expansions and project management roles, as well as responsibilities at Moderna Försäkringar and Ekonomihuset i Bromma AB. Helena holds a Graduate Certificate in Sports Management from Griffith University and a Degree of Science in Business Administration and Economics from Stockholm University.