Johan Gabrielsson is a seasoned design professional with extensive experience in product design and user experience. Currently serving as Principal Product Designer for the H&M Group Design System since August 2020, Johan leads the development of a headless design system supporting over 50 product teams and various brand platforms. Previously, Johan held positions as Lead User Experience Designer at H&M, where leadership of a six-member UX design team was instrumental in enhancing customer experiences, and as Head of Design & User Experience at Barnebys, focusing on UX and UI development. Earlier career roles include Art Director at Smith reklambyrå and freelance engagements with clients like Acne, underscoring a strong foundation in creative and marketing design. Johan's educational background includes a Bachelor's Degree in Graphic Design & Advertising from Beckmans College of Design.
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