Laila Andersson is a seasoned marketing professional currently serving as a Business Expert at H&M Group since February 2024. Prior experience includes a significant role as CRM Manager for Soundtrap by Spotify from January 2020 to October 2023, where Laila led innovative email and in-app campaigns that significantly boosted user engagement and conversion rates while collaborating on various marketing strategies. Laila's career also includes positions as E-commerce Operations Manager and Webshop Manager at HOPE Stockholm from October 2017 to December 2019, as well as foundational experience as a founder at Shook and an Office Manager at Panagora Room AB. Laila holds education credentials from Stockholm University, with studies completed from 2015 to 2016.
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