Lia Arvidsson

Lia (Linda) Arvidsson is an accomplished professional with extensive experience in design, strategy, and innovation, currently serving as a Futurist at H&M Group since March 2016. In this role, Lia leads Futures Thinking and Foresight initiatives within the company's strategy and innovation sectors. Lia has also held leadership positions in circular business models, service and business design, and has contributed to scaling service design competencies within H&M. Previous roles include Head of Design & Communication at Creuna, Head of Strategy at Britny, and significant contributions to various creative teams and initiatives across several companies. Lia's educational background includes a Bachelor's degree in Multimedia and Web Design/Graphic Design from The Art Institute of California, Los Angeles, among other academic pursuits.