Maher Najjar is a Consumer Insights Analyst at H&M Group, with previous experience as a Project Manager at MetrixLab. Notable expertise includes managing digital qualitative studies, brand tracking, and market research consultancy for Emirates NBD, focusing on customer satisfaction and strategic insights. With a background as a Research Analyst at Ipsos, Maher conducted quantitative studies and mystery shopping for various industries, alongside a role as a Communications Consultant at ELAN EDELMAN, where market research and PR strategies were developed for multiple clients. Educational qualifications include a Master's Degree from EDHEC Business School and a Bachelor's Degree from the American University of Beirut, complemented by practical experiences in digital marketing, accounting, and teaching.
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