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Miriam Tappert

Campaign & Channel Strategist, Central People Organisation

Miriam Tappert is an accomplished professional with extensive experience in campaign and channel strategy, specializing in people and organizational development at H&M Group since May 2019. Previously, Miriam served as Project Manager in the same department from March 2010 to May 2019, also holding roles such as Group Manager and Global Head of Social Media, where responsibilities included leading global teams and managing significant digital marketing initiatives. Additional experience includes serving as Global Digital Communications Manager at Björn Borg AB, PR Consultant at A World Beneath, and Freelance Photojournalist at Thomson Reuters. Educational qualifications include studies at Alliance Française de Paris, Berghs School of Communication, and a Higher National Diploma in Photography, Journalism, and Fashion from the University of the Arts London.

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