Sofia Wahlman

Sofia Wahlman is a skilled data analyst and project manager with a robust background in digital marketing and analysis. Currently serving as a Data Analyst and Scrum Master at H&M Group since January 2022, Sofia drives product strategy and objectives. Previously, as a Digital Analyst at Entercard Group AB, Sofia provided valuable insights on performance and user behavior across various digital channels. Experience as a Digital Marketing Strategist at Universum involved strategizing and executing marketing campaigns along with data analytics. Additionally, Sofia has held marketing and administrative roles at the Finnish-British Chamber of Commerce and Wärtsilä, where coordination and communication were key responsibilities. Holding a Master of Science in Economics and Business Administration and a Bachelor of Arts from Åbo Akademi University, Sofia also completed exchange studies at Université de Rennes I.