Sofie Sigvardsson

Sofie Sigvardsson is a Senior Product Manager at H&M Group since August 2018, specializing in Media Optimization and Attribution. Sofie leads a team of Data Engineers, Analysts, and Scientists to develop advanced measurement models that enhance media investments. Previous roles at H&M include Product Owner positions focused on triggered communication and owned media email channels, as well as experience as a Data Analyst and IT Project Manager for loyalty programs in various international markets. Before H&M, Sofie served as a Public Bid Manager at PwC Sweden and held project management roles at DePaul University. Educational qualifications include a Master’s Degree in IT Project Management and Business Administration from DePaul University and the Atlantis Program, as well as a Bachelor's Degree in Business Administration from Linköping University.