Ulrike Edler is a seasoned professional in the gift card industry, currently serving as the Business Expert Gift Card Global at H&M Group since May 2019, with responsibilities in the technical and operational implementation of digital 3rd Party products across 41 markets, alongside extensive business analysis and tech data work. Previously, Ulrike held various positions at H&M from November 1994 to November 2020, including Legal Compliance Specialist focusing on IP and trademark issues, and 3rd Party Gift Card Product Manager, where expertise in risk management and customer engagement strategies was developed. Ulrike's educational background includes a Certificate in International Business Law from Euro-FH Europäische Fernhochschule Hamburg and studies at FSH Fachakademie Saar from 2010 to 2012.
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