Alison Hatfield

Alison Hatfield is an accomplished marketing professional with extensive experience in CRM lifecycle marketing, project management, and health education. At HMR Plan since March 2005, Alison has advanced from Health Educator to Director of Marketing, demonstrating leadership in managing teams, executing multifaceted marketing campaigns, and leveraging customer data to create personalized marketing journeys. Key accomplishments include overseeing a team responsible for lifecycle marketing strategies, managing operations for a large marketing and technology team, and successfully launching complex projects such as Salesforce implementations. Alison holds a Bachelor of Arts degree in Psychology from UC Santa Barbara, completed in 2004.