Hobbii
Ananya Lokare is an experienced marketing professional currently serving as an Influencer Marketing Assistant at Hobbii since August 2023, where responsibilities include sourcing influencers, managing PR activities for product launches, executing sponsorships, and assisting the Hobbii Plus designer community. Previously, Ananya worked as a Marketing & Sales Manager at adesso Denmark and Purple Scout, focusing on omnichannel marketing campaigns and content creation. Ananya's earlier roles include Project Coordinator and Marketing Intern positions, where tasks involved lead generation via Google Ads, client outreach, and managing EU-funded projects. Additional experience includes brand services at MullenLowe Lintas Group and marketing communication at Magic Bus India Foundation. Ananya holds a BA in Mass Communication from Symbiosis School for Liberal Arts and is pursuing a Master's in Media and Communication at Roskilde University.
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Hobbii
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At Hobbii we are working day and night to become the favorite yarn shop for all yarn lovers worldwide. Hobbii was founded in 2015 by Jonas Reeh with the mission to make the best quality yarns available for everyone. 5 years later Hobbii is one of the world's largest direct to consumer yarn brands with more than 1 million yearly orders. We sell our own products in 35 different countries, with the Nordics, Germany and the US as our core markets.