At Hobbii we are working day and night to become the favorite yarn shop for all yarn lovers worldwide. Hobbii was founded in 2015 by Jonas Reeh with the mission to make the best quality yarns available for everyone. 5 years later Hobbii is one of the world's largest direct to consumer yarn brands with more than 1 million yearly orders. We sell our own products in 35 different countries, with the Nordics, Germany and the US as our core markets. 

Consumer Goods

Hobbii

Jeppe Kallesoe Odefey

Jesper Strøm

Birkir A. Barkarson

The leadership team at Hobbii has a lot of experience in different aspects of business. The founder, Rasmus Nielsen, has a background in Economics from Uppsala University and experience as a software developer, sales manager, and CTO. He is joined by Chairman & Co-founder Simon SoKind, who has a background in International Business and Politics from Copenhagen Business School. Other members of the team include Board Member & Investor at Vuffeli, Investor at Watery, and Head of Facebook & Survey Operations at Gravity4.

Leadership Team

About

Other teams at Hobbii

CEO and Executive Team

Board of Directors