Claudia S. Friedrich

Claudia S. Friedrich serves as Co Managing Partner at zweigrad Design since June 2019, focusing on design strategic goals, methodologies, and product design systems, while also providing design leadership and consulting to enhance value along the customer journey. Additionally, Claudia holds a position as a UX Design lecturer at Hochschule Pforzheim since March 2023, emphasizing user-centered design processes in education. In a leadership role at DDC Deutscher Designer Club e.V. since March 2021, Claudia champions interdisciplinary dialogue and collaboration across sectors. Prior experience includes Creative Director at HID Human Interface Design GmbH, managing human-centered interface design, as well as various design roles at other firms. Claudia holds a Diplom in Industrial Design from Muthesius Kunsthochschule and has participated in multiple design-related educational programs, with a current focus on Design Storytelling.