Lori Shannon

Lori Shannon serves as the Director of Marketing and Player Engagement at Hockey Finder LLC, leading strategic marketing initiatives and enhancing player engagement through CRM systems and website optimization. With extensive experience as a Digital Marketing Specialist at Tabitha Digital, LLC, and a range of marketing leadership roles—including Digital Marketing Consultant for NHLPA and Director of Marketing at Orange Tree Employment Screening—Lori has consistently driven brand awareness and lead generation. A former Chief Marketing Officer at The Ridge Ohio, Lori developed comprehensive marketing plans and managed significant online presence improvements. Educational credentials include a Master of Arts in Communication and Leadership from Gonzaga University, alongside various certifications in data visualization, digital marketing, and intercultural communication.