Bob is the Chief Creative Officer of Hoffman and Partners. A student of human behavior, he is fascinated by what drives consumers to act. As a writer, strategist, and creative director, his role is to tap into the emotional links that connect customers to your brand. Bob is also a musician, so he knows how to play with others. After starting his career in New York, he headed to Boston and within a few short years founded his own agency. His client experience includes Samuel Adams, Scottrade, Rockport, J.P.Morgan Chase, Prudential Retirement Services, Keds, Timberland, Apple & Eve juices, Papa Gino’s, Grolsch beer, Tufts Health Plan, Sovereign Bank of New England, Omin Hotels, Berklee College of Music and many others.
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