Hoffman Auto Group
Cherif Diouf has experience working as a Sales Manager at Hoffman Auto Group since December 2020. Prior to this role, Cherif worked as a Sales Consultant at Hoffman Auto Group from March 2007 to September 2012 and then as a Sales Manager at New Country Motor Car Group from September 2012 to December 2022. Cherif has a strong background in sales within the auto industry.
Hoffman Auto Group
In 1921, Hoffman Auto Group was founded by brothers Israel and Barney Hoffman with the acquisition of a Ford franchise in New Hartford, CT. After nearly 100 years and with the third and fourth generations leading the company, Hoffman Auto Group is regarded as one of the most successful family owned businesses in the state. With locations in four Connecticut towns – East Hartford, Avon/Simsbury, New London and Waterbury – the company employs over 570 individuals and demonstrates a robust commitment to the community through its philanthropy. All employees are encouraged and provided opportunities to give back to the community through volunteering; and eligible employees receive one full day of pay every year to serve a local non-profit organization. Hoffman provides a world class customer-centric experience offering nine brands: Lexus, Audi, BMW, Porsche, Lincoln, Toyota, Honda, Nissan and Ford. In addition to its sales, service, and parts department and two state-of-the-art body-shops, the company also consists of a full-service insurance company, talent engagement center, business advancement and technology department, business development center, and in-house marketing, public relations and social media departments. For more information, visit us at www.hoffmanauto.com. Hoffman Auto Group – Driven by Trust.