Sophie Weigand

Sophie Weigand is an experienced marketing professional with a strong background in online communication and marketing strategies. Currently serving as Senior Online Communication Manager at Hoffmann Group since August 2018, Sophie specializes in developing online communication strategies, marketing automation, and digital transformation. Prior roles include Marketing Manager at Amazon, overseeing the Baby Division's marketing campaigns, and Head of Marketing Communications at windeln.de SE, where Sophie led the marketing communication team and managed both offline and online media strategies. Educational qualifications include a Master in Communication and Brand Management from Pforzheim University and a Bachelor of Arts in Industrial Design from Hochschule München University of Applied Sciences.