Fred Lahr

Fred Lahr is a seasoned marketing professional with extensive experience in customer marketing and merchandising. Currently serving as the Customer Marketing Manager at Hoffmaster Group, Inc. since June 2014, Fred previously held the position of Director of Merchandising for OshKosh B'Gosh at Carter's from February 2002 to January 2014, where responsibilities included developing seasonal strategies informed by business trends and competitive analysis. Prior to that, Fred worked as a Buyer at Carson Pirie Scott & Company, focusing on a $45M area to achieve significant sales and profit growth, and at Lazarus Dept. Stores. Fred holds a Bachelor of Arts degree in Economics from Indiana University Bloomington, completed in 1984.