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STRATEGY – Marktverständnis. Markenverständnis. Reality Check. Positionierung. Analyse. Budget. Taktik. Strategy. Launch. Lunch. Punch. BRAND ACTIVATION – Markenerlebnis. Markenidentität. Emotionale Bindung zur Brand. Je online desto offline! Dass die Wichtigkeit von Social Media laufend zunimmt,... Read more
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