Dr. Lotte Willemsen

Dr. Lotte Willemsen is a prominent academic and public speaker specializing in strategic communication, currently serving as a Professor by special appointment at Universiteit van Amsterdam since September 2024. With extensive experience in education and public engagement, Dr. Willemsen has been a Professor of Communication in the Networked Society at Rotterdam University of Applied Sciences since 2018 and has held various influential roles, including Directeur at SWOCC and Hoofdredacteur of Tijdschrift voor Communicatiewetenschap. Dr. Willemsen's expertise encompasses artificial intelligence, human brands, and corporate social advocacy, with a notable history of public speaking and event organization since 2008. Dr. Willemsen completed a PhD on electronic word-of-mouth in consumer decision-making, graduating Cum Laude from the University of Amsterdam.