Frederik Situmeang

Associate Professor Of AI And Data Driven Business at Amsterdam University of Applied Sciences

Frederik Situmeang is an accomplished academic with a focus on artificial intelligence and data-driven business. Currently serving as an Associate Professor at the Amsterdam University of Applied Sciences since February 2019, Frederik also holds the position of Senior Researcher at the HvA Centre for Market Insights and has been a Lecturer at the University of Amsterdam since August 2009. Frederik's extensive teaching experience includes roles at Erasmus Universiteit Rotterdam and Institut Teknologi Del, where responsibilities encompassed lecturing on marketing strategy and supervising theses. Academic qualifications include a Ph.D. in Marketing and Innovation Management from the University of Amsterdam, alongside multiple master's degrees from the University of Groningen, and a degree in Computer Science from Institut Teknologi Del.

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Amsterdam, Netherlands

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Amsterdam University of Applied Sciences

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The Amsterdam University of Applied Sciences/Hogeschool van Amsterdam (AUAS/HvA) is a knowledge institution that educates tomorrow’s professionals in a wide array of fields and disciplines of higher education. With a distinct focus on applied sciences, the AUAS enables students, lecturers and researchers to develop cutting-edge – and practical – knowledge and innovations.


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