HOIST IS HYDRATION ON A WHOLE NEW PLAYING FIELD. 
OR BATTLEFIELD.

HOIST® is unlike other hydration drinks because of the way it works in your body. HOIST's specially-formulated blend of carbohydrates, electrolytes, and fluids closely match your body’s natural osmolality, which means HOIST can absorb rapidly without the need for digestion. Not only does HOIST replenish your body immediately, it is clinically proven to keep you hydrated longer than water.  

HOIST is so effective, in fact, it’s been chosen as the electrolyte hydration solution by the U.S. Military and authorized by the Department of Defense. If it’s good enough to keep our Warfighters hydrated, it’s good enough to help you finish whatever mission you’re on, too.

- 3x the electrolytes of traditional sports drinks
- ½ the sugar of traditional sports drinks
- No high-fructose corn syrup
- No artificial preservatives, sweeteners or dyes
- BPA free
- Kosher
- Made in the USA
- 5 delicious flavors

For more information, visit www.drinkhoist.com. You can also find HOIST on Facebook, Twitter, Instagram and YouTube.


Health Care

Military

HOIST

Kelly Heekin

Rachel Trotta

Brett Heekin

Taryn Lawson

Ben Schmidt

The Leadership Team at HOIST is responsible for steering the company's overall strategic direction and ensuring that its hydration solutions continue to meet the high standards demanded by both consumers and the U.S. Military. This includes overseeing product innovation, financial management, and sales strategies to drive growth and maintain the brand's competitive edge in the hydration market.

Leadership Team

Sales and Marketing

Leadership Team

About

Team members

Other teams at HOIST

Sales and Marketing