Amir Armstrong

Amir Armstrong is an experienced marketing and project management professional currently serving as the GTM Lifestyle Marketing Manager at HOKA since April 2025. Co-founding the Deadstock Run Club in January 2020, Amir focuses on inclusivity and accessibility in running, forging partnerships with brands like Hoka and Nike to improve community visibility. Previous roles include Creative Producer at Wieden + Kennedy, Account & Project Manager for Nike at Thesis Agency, and US Sport Account Manager at Diadora. Amir also possesses a strong background in community engagement, having served in leadership and operational roles at New Balance, YMCA of Gloucester County, and the Delaware 87ers. Amir holds a Master's Degree in Communication Studies with a Certificate in Entrepreneurship from West Chester University of Pennsylvania and a Bachelor’s Degree in Sport Management from Long Island University.