Brooke Lord

Brooke Lord currently serves as Vice President and General Manager of the North America Region for HOKA, beginning in February 2024, where responsibilities include leading regional teams and managing the omnichannel marketplace. Prior to HOKA, Brooke held the position of Head of Asia Pacific Footwear at Columbia Sportswear Company from 2021 to February 2024, overseeing the footwear business and merchandising team in the region. Brooke's extensive experience at Nike spanned from 2005 to 2020, where leadership roles included Vice President of Global Running Sales, General Manager for Running & Women's EMEA South, and Senior Director of Global Strategic Planning, among others. Earlier career experiences include roles at SKLZ, the International Trade Administration, Frances Kernodle Associates, and US Asia Commercial Development Corp. Brooke holds a Bachelor of Arts in English with a minor in Japanese from Georgetown University and a joint MBA and Masters of Political Economy with a focus on Asia Pacific from UC San Diego.