Jean-Luc Diard

Founder at HOKA

Jean-Luc Diard serves as the Global VP of Innovation at Deckers Outdoor Corporation, where responsibilities include driving product and development innovations for various footwear brands. As co-founder and President of Hoka Oneone in Europe, Diard has significantly contributed to the brand's rapid sales growth. Additionally, Diard has held multiple leadership roles, including President of Outdoor Sports Valley and SVP of Business Development at Tecnica Group, emphasizing strategic direction and brand development. Diard's previous experience includes executive positions at Amer Sports Corporation and Salomon Group, where Diard transformed the brand from a ski-focused company to a year-round global entity. Diard holds an MBA from ESCP Business School and is a certified National Ski Instructor.

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