Mirjam Augustine

Mirjam Augustine is an accomplished marketing professional with extensive experience in brand management and marketing strategy across various industries, particularly in fashion and lifestyle. Currently serving as the Head of Marketing Activations at HOKA, Mirjam oversees brand marketing initiatives across EMEA, focusing on content strategy and cross-channel activations. As a co-founder of B.L.A.H., a fashion footwear brand, Mirjam showcases entrepreneurial skills. Prior roles include Senior Marketing Manager at TOMS EMEA, where innovative strategies were developed for regionalized marketing and community impact, and various positions at adidas and Reebok, where comprehensive marketing plans were executed across multiple channels. Mirjam holds a Bachelor of Commerce from the University of Melbourne and an International Baccalaureate from St. Leonard's College.