Nicole Janiga

Nicole Janiga is an accomplished marketing professional with extensive experience in brand partnerships and influencer marketing. Currently serving as the Sr. Manager of Global Brand Partnerships at HOKA since January 2023, Nicole also owns and founded Wilder West Collective in July 2022, focusing on supporting business owners in their marketing efforts. Previous roles include Director of Brand Ambassador Marketing at F45 Training, where talent relationships were managed for A-list celebrities and professional athletes, and Social Media, Influencer Marketing Manager at Whole Foods Market, overseeing influencer campaign lifecycles. Nicole's career also includes significant contributions at Chewy, where an influencer program was developed, and earlier marketing roles at Hooved Animal Humane Society and in equestrian marketing. Nicole holds a Bachelor's degree in Business from Indiana University Bloomington.