Nooitrust Ferry

Nooitrust Ferry is a seasoned Visual Merchandiser and Styling Director currently serving as the Visual Experience Manager EMEA at HOKA. Previously, at Nike, Nooitrust was instrumental in developing and implementing visual merchandising strategies across various retail concepts in Europe, collaborating closely with marketing and merchandising teams. Their extensive experience also includes leadership roles at turnover / Secon group, WE Fashion, and Brova B.V/Duthler Intermode, where Nooitrust excelled in team development and store activations. With a strong background in creative direction and strategic marketing collaboration, Nooitrust has significantly contributed to enhancing brand identity and consumer experiences throughout their career.