We are a successful Dutch multi-channel brand, with a strong base as a retailer and a successful position as an e-tailer. In fact, we aim to be the biggest in Western Europe. Bold? Yes. But we are well on our way. Our men's, women's and kids' collections are sold in over 130 stores across three countries, on wefashion.com and in over 20 countries via our online partners. Ambition, innovation and growth are our top priorities. We like to invest in you as a person, by stimulating and motivating you through training and coaching. Because only by letting our employees become the best version of themselves, can we as an organisation become the best version of ourselves. Ready to join our journey?

Retail

WE Fashion

WE Fashion's headquarters in Utrecht, Netherlands

Joris Aperghis

Jeanine Lindenberg

Froyn Kortenhorst - Bunt

Joost de Bont

Elianne Havinga-van Velsen

The Buying and Merchandising team at WE Fashion is responsible for selecting and acquiring the collections for our men's, women's, and kids' lines. They strategically plan and manage the inventory to ensure the right products are available in our stores and online platforms, aligning with our ambition to be the top retailer and e-tailer in Western Europe. Their expertise in buying and merchandising drives innovation, supports growth, and maximizes sales by responding to market trends and consumer demand.

Buying and Merchandising

The Sales and Retail team at WE Fashion is responsible for driving in-store and online sales, providing exceptional customer service, and ensuring smooth daily operations across our locations. The team includes roles such as Store Managers and Sales Assistants who manage inventory, assist customers, and implement marketing strategies, as well as Keyholders and Sales Advisors who ensure optimal store performance. This team plays a vital role in achieving our ambitious growth targets by delivering outstanding shopping experiences and maintaining our high standards of service and professionalism.

Sales and Retail

The Marketing and Visual Merchandising Team at WE Fashion drives brand visibility and customer engagement across both physical and digital channels. They develop and implement marketing strategies to enhance brand recognition in Western Europe, manage visual merchandising standards to elevate in-store shopping experiences, and ensure cohesive brand representation across all platforms. By integrating creative visual displays with targeted marketing campaigns, the team aims to attract and retain customers, facilitate sales growth, and support WE Fashion’s ambitious expansion goals.

Marketing and Visual Merchandising Team

The Design Team at WE Fashion is responsible for creating and developing our innovative apparel collections for men, women, and kids. This includes trend research, conceptualizing new designs, and overseeing the entire design process from sketch to final product. Their creativity and vision ensure our collections remain stylish, contemporary, and aligned with brand identity, catering to the diverse tastes of our customers across multiple channels and regions.

WE Fashion

Org chart

Teams

Buying and Merchandising

Sales and Retail

Marketing and Visual Merchandising Team

Design Team

Offices

WE Fashion

Org chart

Teams

Buying and Merchandising

Sales and Retail

Marketing and Visual Merchandising Team

Design Team

Offices

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