Sandy Archila

Sandy Archila is an experienced professional in social media and digital marketing, currently serving as the Global Social Media & Influencer Marketing lead at HOKA since May 2025. Archila has contributed to Adweek as a writer and participated in the Adweek Executive Mentor Program as a mentee. Additional roles include voting member at the Academy of Television Arts & Sciences, Head of Digital Marketing & Strategy at Legendary Entertainment, and Director of Digital Marketing, Social Media & Partnerships at Starz, where recognition includes a 2022 Clio Award for campaign excellence. Archila has developed successful marketing strategies at FX Networks, Univision Communications, and Disney ABC Television Group. A graduate of California State University, Northridge with a BA in Journalism, Sandy specializes in digital campaigns that enhance brand engagement across various media platforms.