Travis Wiseman

Director Of Product, Lifestyle Footwear at HOKA

Travis Wiseman has extensive work experience in the product management and marketing fields. Travis is currently the Director of Product, Lifestyle Footwear at HOKA since 2022. Prior to this, Travis worked at adidas from 2010 to 2022, holding various roles including Senior Global Product Line Manager for Originals Lifestyle Basketball Footwear, Senior Global Product Line Manager for Men's Training Apparel, Product Line Manager for Men's Training Apparel, Product Line Manager for Graphic T-shirts, and Assistant Product Line Manager for Graphic T-shirts. During their time at adidas, Travis managed global product offerings, collaborated with cross-functional teams, conducted market research, developed product concepts, and implemented merchandising strategies. Before joining adidas, Travis also gained experience as a Consumer Relations Representative, where they contributed to marketing strategies and provided customer assistance.

Travis Wiseman attended Portland State University from 2001 to 2006, where they earned a Bachelor of Science degree in Graphic Design/advertising management.

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Timeline

  • Director Of Product, Lifestyle Footwear

    February, 2022 - present