Bill Zucker

Bill Zucker has a diverse work experience spanning different industries and roles. Bill currently holds the position of Vice President of Public Relations and Communications at Holland America Line, starting in December 2021.

Before joining Holland America Line, Bill worked at Ketchum from 2010 to 2021. During their time there, they held various roles such as Managing Director, Lead of Executive Advisory and Media Services, Partner, Managing Director-Food and Marketplace Leader-Midwest, Managing Director of Midwest and Canada, and Midwest Director. In these roles, they specialized in issues and crisis management, food and product integrity, and high-profile news media engagement.

Prior to their tenure at Ketchum, Bill was the Managing Director/Midwest Market Leader at Burson-Marsteller from 2000 to 2010.

Earlier in their career, Bill worked as an Executive Producer at WBBM-TV, where they created and oversaw the first morning news program. Bill also worked as a Producer at WABC-TV/Disney and WABC-TV, and as a News Producer at WSVN-TV. Additionally, they served as a Producer/Reporter at WISC-TV and a Reporter/Anchor at WTMJ.

Overall, Bill Zucker has a strong background in public relations, communications, media services, and news production, with expertise in crisis management, food integrity, and reputation building.

Bill Zucker attended the University of Wisconsin-Madison from 1982 to 1986, where they earned a Bachelor of Arts (B.A.) degree in Political Science and Journalism.