Melissa Nickell

Melissa Nickell is a seasoned marketing professional with extensive experience in product management and brand strategy. Currently serving as the Marketing Manager at Holly Yashi since July 2022, Melissa previously held the position of Marketing Director at Sun Valley Floral Farms, where contributions led to a remarkable 500% growth in unit sales through the implementation of new e-commerce channels. Prior roles include Senior Product Manager and Multi-Channel Merchandiser at The Good Collective, Inc., where Melissa focused on product development and brand management, and Product Line Manager at Toucan, Inc., with a specialization in jewelry product lines. Melissa began their career as an Associate Product Manager at IKEA and holds a B.A. in Broadcast Journalism, Public Relations, and Graphic Design from Humboldt State University, along with an MFA in Advertising-Creative Strategy from the Academy of Art University.