Alexandra Herrmann

Alexandra Herrmann's work experience begins with their current role as the Senior Marketing Lead at HOLO-LIGHT. Alexandra is responsible for harnessing the potential of Augmented and Virtual Reality (XR) technology in the enterprise market. At Holo-Light, they collaborate with over 100 clients and develops industry-specific AR/VR solutions.

Prior to their current role, Alexandra served as the Director of Marketing and Communications at Fritzmeier CABS from May 2016 to February 2023. During their tenure, they also held the positions of Key-Account Manager and Product Manager. Their contributions played a crucial role in shaping the company's marketing strategies and strengthening customer relationships.

Between February 2014 and December 2018, Alexandra worked as the Chief Project Manager at CAB Concept Cluster. In this role, they led and executed various projects for the company.

Before that, Alexandra gained valuable experience as a Project Coordinator and Logistics professional at Krauss-Maffei Wegmann from February 2010 to January 2011. Alexandra also served as a Project Coordinator at Technische Hochschule Rosenheim from September 2009 to February 2010.

Alexandra started their career as a Diplomand, or research assistant, at ifp consulting - Institut für Produktion und Logistik GmbH & Co. KG in April 2009. During this time, they worked closely with Prof. Dr.-Ing.

Prior to their research role, Alexandra completed internships at BMW Group from April 2007 to September 2007 and Krones AG from September 2005 to January 2006. These experiences exposed their to the automotive and manufacturing industries, respectively.

Overall, Alexandra Herrmann possesses a diverse background with extensive experience in marketing and project management roles in industries ranging from automotive to technology.

Alexandra Herrmann completed their education at the Rosenheim Technical University of Applied Sciences. From 2004 to 2009, they pursued a degree in Diplom-Wirtschaftsingenieurin with a focus on Wirtschaftsingenieur, Fachrichtung Industrielle Technik. Following this, from 2009 to 2012, they obtained an MBA & Eng degree, specializing in Controlling, Projektmanagement, Kostencontrolling, and Production Management. Additionally, they participated in an Auslandssemester at Universitat d'Alacant from 2006 to 2007, where they studied Betriebswirtschaftslehre.