Bojana Knezevic

Bojana Knezevic has a diverse work experience spanning multiple industries and roles. Bojana co-founded and served as the Chief Operating Officer of Holodia, where they built the company and scaled its global presence. Bojana was responsible for various functions, including sales, marketing, finances, logistics, and product development. Bojana successfully established significant B2B, B2C, and retail sales channels, securing future revenues of over $1 million. Bojana also founded and served as the Chief Operating Officer of My World Taxi Ltd, where they conducted market analysis, built innovative sales channels, and developed the brand. Bojana has extensive experience in consulting, having worked as a Senior Managing Partner at Skandia Consulting Group, and as a Consultant at the IAEA. In these roles, they conducted market research, provided financial and sell-side advisory services, and supported process improvement initiatives. Bojana also founded and served as the CEO of BeFit, the first eco-friendly boutique fitness studio chain in Belgrade. Additionally, they have worked with the United Nations/European Commission and USAID in various capacities. Early in their career, Bojana served as a Personal Assistant to musician Goran Bregovic.

Bojana Knezevic has a Bachelor of Science (BSc) degree in Commercial Law from the Belgrade Law Faculty, which they obtained from 1996 to 2000. In 2006, they completed the Young Managers Programme at IEDC - Bled School of Management, focusing on Business Administration, Marketing, and Management. Additionally, Bojana has pursued further education in Business Administration and Management, General at the University of London.