Holy Greens
Sofia Wigerup is an experienced financial executive with a strong background in various industries, currently serving as Ekonomichef at Holy Greens since February 2019. Prior to this role, Sofia held positions including Head of Finance and Administration at Light My Fire, where the focus was on innovative outdoor accessories, Chief Operating Officer and Chief Financial Officer at Svenska Investeringsgruppen, which specializes in alternative real estate investments, and Interim Chief Financial Officer at Thane Deutschland GmbH, a leader in direct response marketing. Sofia's earlier roles also include Ekonomichef at Scandorama and Ölvemarks Holiday AB, both known for their high-quality tourism services. Sofia's educational background includes a degree from Linköping University and advanced training as a Diplomerad controller from FAR Akademi.
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Holy Greens
Holy Greens is a fast-growing chain of salad restaurants that offers good and healthy food.Holy Greens has a fantastic concept and a distinct consumer position based on the use of high-end, nutritious, locally sourced ingredients, effective serving, and a transparent sustainability profile. In October 2013, Holy Greens launched its first locationin Helsingborg, and the company presently owns 19 eateries throughout Sweden.Holy Greens, with its headquarters in Malmö, Sweden, was established in 2013 by Nebojsa Pavicevic and David Egonson (the company's previous CEO and current Concept Developer). Tone Wicklund-Hansen is currently the CEO of Holy Greens.