Home Care for the 21st Century
Lori McCauley has over two decades of experience in sales and marketing roles, working for a range of companies in different industries. Lori has recently been appointed as the Vice President of Sales and Marketing at Town Square Franchise Opportunities, a role where they will be responsible for overseeing all sales and marketing activities. Prior to this, Lori served as the VP of Franchise Development at Home Care for the 21st Century. Lori has also held various leadership positions at BrightStar Care, Salon Transcripts, and Solana, where they demonstrated their expertise in sales, operations, and marketing. Early in their career, Lori worked as the National Marketing Director at Boston Scientific and Communications Manager at Carlson Marketing Group.
Lori McCauley received their Bachelor of Science degree from UW Eau Claire between the years of 1989 and 1993, where they studied Psychology, Sociology, Chemistry, and Business.
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Home Care for the 21st Century
The need for home care franchise services will continue to rise at an astonishing rate because the world's older population continues to grow at an unprecedented rate. The number of Americans ages 65 and older is projected to nearly double from 52 million in 2018 to 95 million by 2060, and the 65-and-older age group’s share of the total population will rise from 16 percent to 23 percent. In many ways, 2018 was a coming of age for the home care industry, as it steadily became recognized as a key part of the overall continuum of care due to its ability to keep older adults safely at home and out of the hospital. To add momentum to the industry, the “aging-in-place” movement is upon us, and it is huge. According to AARP, 90%+ seniors want to “Age in Place”. Seniors want to stay in their home for the duration of care which requires more home care agency services to be available to support the growth of the older population.