The Marketing team at Home Credit is responsible for developing and executing strategic marketing campaigns to promote the company's financial products including POS loans, credit cards, cash loans, car loans, and loan consolidation services. This involves conducting market research, managing brand presence, and utilizing CRM to optimize customer engagement and telemarketing efforts. The team also focuses on sustaining relationships with both first-time borrowers and existing customers, ensuring a strong brand reputation and loyalty in the CEE region.
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