Gena Van Horne

Gena Van Horne has over 30 years of experience in marketing and franchise development. Gena started their career as a Marketing Coordinator at Household Bank Mortgage in 1989 and later became a Marketing Manager at CME LLC from 1995 to 2008. In their role at CME LLC, they were responsible for developing integrated marketing plans and executing marketing promotions for various events and conferences.

After that, Gena worked as a Marketing Manager at 1105 Media from 2009 to 2010, where they led the evolution and execution of conference branding, messaging, and web marketing strategy. Gena also directed Creative Services in designing and producing collateral materials.

Following their time at 1105 Media, Gena held the position of Marketing Manager at Advanstar Communications from 2010 to 2011, where they continued to oversee marketing strategies.

In 2011, they worked as an Independent Contractor at Vantage Marketing Inc for a year.

Gena's most recent role was as a Sr. Manager of Local Area Marketing & Franchise Development at Home Franchise Concepts, starting in 2012. In this position, they implemented and executed marketing initiatives for multiple brands under HFC's umbrella. Gena also provided training for new franchisees and managed vendor relationships.

Gena Van Horne attended the University of Phoenix from 1999 to 2002, where they earned a Bachelor of Science degree in Business Management.