Erica Fairchild

Erica Fairchild has extensive experience in paid media and search marketing. Erica is currently the Director of Paid Media at Home Solutions since 2020. Prior to that, they worked at ROI Revolution, Inc. from 2013 to 2020, where they held various roles including Team Leader, Enterprise Accounts, Paid Search Marketing; Senior Strategist, Enterprise Accounts; Strategy Manager; Senior Analyst; and Paid Search Analyst. In these roles, Erica demonstrated expertise in managing client relationships, driving PPC strategies, analyzing data, and optimizing campaigns for business growth. Erica also excelled in team leadership, coaching, and development. Erica is fully certified in Google AdWords, Google Analytics, and Bing Ads.

Erica Fairchild attended North Carolina State University from 2009 to 2012, where they obtained a Bachelor's degree in Communications with a specialization in Public Relations in December 2012. In addition to their degree, they have also obtained various certifications such as the Google Ads Display Certification, Google Ads Search Certification, Google Analytics Individual Qualification, Microsoft Advertising Certification, and Shopping Ads Certification, all from ROI Revolution, Inc. However, specific information regarding when and how these certifications were obtained is not available.